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Gimpsy Help - Registered Site Owners

As Site Owner, you have access to special tools and reports that can help you manage and promote your site(s) in Gimpsy. That is, of course, in addition to all the tools and options available to every registered user. Full explanations about the latter are found in Gimpsy help - Registered users. This Help file provides answers only to the questions you may have regarding the two menu entries available to Site Owners only: 'maintain my web sites in Gimpsy', 'create / view / amend my account details' and 'create / view my Gimpsy account'.

Content

How can I 'maintain my web sites'?

When you click on that menu entry, you will see the site owner's "command center". The screen will be similar to this:
You can see, at a glance, the most important facts about your site. It also provides access to additional functions, which allow you to control various aspects of your site.
[Please note: Whenever appropriate, this screenshot will be used as an example.]

What can I do on the 'Managed sites' page?

You have access to the following functions:
  • View details - See a summary of the information about your site as held by Gimpsy.
  • Notify site changes - Inform the Gimpsy Team about any change on your site that you believe should be reflected in your site's listing. Use the View Details to check if the information is correct.
  • Bid - Place a bid for your site in order to gain a favorable position in next month's reshuffle.
  • Category - Obtain general information about the category's popularity
  • Site - Obtain information about your site, within the category and location selected.

There is, of course, a direct link to your site, should you wish to visit it.

How does the auction at Gimpsy work exactly?

Every site owner that wishes to participate submits a bid for every category and location he chooses to. The bids are 'sealed'. At a predefined time, which is midnight of the last day of the month, all the bids are opened and winners are selected.

In each category and location there are a limited number of top places that can be obtained via the auction. The highest bidder gets the first place, the second highest gets the second place and so forth, until all the available places are taken. If two or more bidders submit identical bids, they are sorted by the date and time of submission, the earlier are ranked higher.

How will I know if my bid was successful?

You will be notified by email as soon as the auction is finished.

Will I be charged for unsuccessful bids?

No.

What then is the purpose of 'Autobid'?

The 'Autobid' system is a rather simple one. It is designed to submit a bid on your behalf on a monthly basis - for the exact sum that you have set it for. In fact, when an Autobid is first entered, the system immediately 'generates' from it a regular bid. From that time onward, the Autobid system will generate a new bid every month.

At the auction, it is the bid that participates in the auction, not the Autobid. Thus, once a bid was generated, you can modify it as much as you like: Increase, Decrease or even delete entirely. Whatever is left in the bid section when the auction time arrives is what counts.

What are the advantages of using the Autobid system?

The Autobid has three main advantages:
  • It saves you time and effort, which you would otherwise have to spend placing your bid each month. While hardly time consuming, it still needs to be taken care of. Using the Autobid ensures that this task is never forgotten.
  • If another user bids the same amount - your Autobid will always rank higher.
  • If another user sets up an Autobid with the same amount - you will still win if your Autobid was set first.

Are there any disadvantages to Autobid?

Not really. As a site owner, you may alter, delete or (re)introduce an Autobid at any time, and for any amount. You are not tied in any way.

I want to bid for placement. How do I go about it?

You may bid by either providing your credit card details or opening a Gimpsy Account. If you choose to provide credit card details, please note that currently only Visa or Master Card are accepted. Use the menu option 'create / view / amend my credit card details'). The credit card will be charged only if your bid for placement has been successful. There is no charge for registering your credit card details and no deposit or opening fee will be charged.

Bidding amounts must be in multiples of 1 (one) USD and the lowest possible starting bid is 5 USD. We reserve the right to change those amounts.

What is a 'Gimpsy Account'?

A 'Gimpsy Account' is a convenient way for you to manage your expenditure with Gimpsy. Once opened, you can use the balance to pay for any Gimpsy service, such as bidding for placement or paying for a quick review of other sites that you may own or that you manage.

What are the advantages of having a 'Gimpsy Account'?

The Gimpsy Account is the only way to take part in the monthly auction if you are not using a Visa or Mastercard credit card (or do not wish to disclose your credit card details to us). You may also open a Gimpsy Account using Paypal. In addition, having a Gimpsy Account entitles you to bonuses, provided you deposit a minimum amount each time. The bonus plan is clearly shown and you will immediately see the bonus you will receive depending on the amount you deposit. There is also a one-time bonus for opening the account (minimum deposit applies).

Are there any special conditions regarding the 'Gimpsy Account'?

Money deposited in the Gimpsy Account is non-refundable and can be used only for payment for services provided by the Gimpsy directory. Only open an account if you agree to this condition.

On the 'Account Details' page there is a link 'Transaction History'. What is it for?

When you click on that link, you get a summary of all the Credit Card transactions you had with Gimpsy, if any. You can see the date, amount paid, the site's URL, category and location, what position was gained in that auction and the last 5 digits of the Credit Card that was debited for it. If you just submitted some bids and the auction is not closed yet, they will show up at the top - with no date attached to them. If those bids do not win - they will disappear.

On the 'My Gimpsy Account' page there is a link 'View my transaction log'. What is it for?

That links brings you to the page in which you can see your Gimpsy Account 'statement'. Please note that you will only see transactions within the period defined by the 'From' and 'To' fields. The default is to show the current month transactions, but you may change them to any period you wish. Also note that the transactions are sorted in reverse order, to show the most recent transactions first.

The money shown as 'committed' indicates that it was used to place bids in the monthly auctions. Obviously, it can be 'reclaimed' at any time prior to the auction and become available again. Should the bid be successful, the money will be debited, if the bid fails the money will become available once again.

Where can I see all the information kept in Gimpsy about my site?

On the 'Managed sites' page, on the right hand side of the URL you will note the link 'view details'. Click on it and all the information will be displayed. All the terms used there are featured in the Gimpsy Glossary, so if you see an unfamiliar term, click on it to get a detailed explanation.

Can I modify my own site details in Gimpsy?

Sorry - but Gimpsy does not allow Site Owners direct access to their listing. Should you wish to make changes - you must send us a request to do so on your behalf.

Can I suggest changes to the description, title or other site details?

Indeed you can. Click on the 'notify site changes' link and you will be presented with a form, in which you can fill in all the new details. Do NOT copy into it information which should be left as is - but only those details that you wish to change.

Why does the site appear in the same category several times, with different locations?

This is one aspect that makes Gimpsy unique. Each site is assessed for 'coverage'. Simply put, coverage is the target area of the site: which geographical locations it serves. In the example above, some sites 'cover' the world, some are UK specific while others are US specific etc.

You may notice that the number of sites could be different for each location. That simply indicates how many sites in the category 'cover' that location.

My site has 'World' coverage. Why do I need to see the other locations?

One of the fundamental principles of Gimpsy is that sites that cover different locations will not compete against each other. It is common sense - but rarely available elsewhere. At the same time, a site that has World coverage may compete in every location. Therefore, the table shows all the possible auctions that are available in that category, as the site is eligible to participate in all of them.

Do I have to place a bid in all of them?

Certainly not! It is entirely up to you in which location auction you choose to take part, if at all.

If I have World coverage, will not one bid in the World location cover all the other locations too?

Actually - no. The 'World' location should be seen as 'none of the other locations'. The competition in the World location auction is for all the other locations - not covered by the other auctions. Suppose that a UK based user wants to 'buy antique coins'. No current site in that category has the UK as Primary Coverage. The user will see the list of sites that include the UK in their Primary Coverage. In this case - they are all the sites that have World as the Primary Coverage, sorted by the winners in that location auction.

What exactly is the difference between Primary and Secondary coverage?

Every site has a 'target audience'. It can be relatively small and restricted, aiming to serve just one country, city or neighborhood, or very wide and encompassing, such as a continent or even the whole world. However, some sites do not treat all their potential customers equally. For instance, a UK site that sells books may offer free overnight shipping to UK customers, while charging a realistic Postage and Packaging price from every other customer. Clearly, this site is willing to serve the World, but is primarily aiming to gain market share in its main target area - the UK. At Gimpsy, the main target area is called 'Primary coverage' and the other places that the site serves is called 'Secondary coverage'. Thus, in the example above the site will have UK Primary Coverage and World Secondary Coverage.

For many sites that distinction does not apply. A site that declares 'we only ship to customers with a Canadian address' will have Canada as both Primary and Secondary coverage. Similarly, a site that allows unrestricted access to its chat room (that is - not geographically related) is best described as having a World/World coverage.

How is Coverage reflected in the Search results?

Gimpsy uses random placement as a matter of policy. We don't believe that sorting sites alphabetically or by popularity (which is very difficult to measure anyway) provides a good service to the user. Each month, all the sites in every category are reshuffled and given a new random place.

For each search result, sites with a Primary Coverage for the selected location (if any) will always show before sites with Secondary Coverage.

My Primary coverage is US but Secondary coverage is World. Why do I see just US?

You may participate in auctions for your Primary Coverage only. Your site will appear in searches for other locations too, but never before sites that have a Primary Coverage for that location.

How many places are auctioned in each category?

Only the first few places in each category are reserved for the monthly auction. The number varies from category to category, but it is never more than a third of the number of sites, sometimes much less.

How will I decide how much to bid?

We try to provide as much information as possible to assist you in reaching a good decision. As site owner, you have access to a substantial amount of information, regarding your categories, locations and your own site. It is likely that most of the questions you may have are answered by the data we accumulate. Here is the full list of what we believe site owners may want to know - and what we provide answers to:
  • With how many sites do I compete?
  • How many top places can be won?

The following questions are also answered, summarized on a monthly basis. You can set the time frame to go back as far as you wish:

  • How many daily visits were made by users? (each user is counted only once per day)
  • How many times was this category searched?
  • How many times, in total, did users click on any of the sites in the category?
  • How many clicks were made on each of the first 5 places?
  • What was the bid that won in each of the first 5 places?
  • What was the Cost Per Click for each of the first five places?

All the above information is available on the Category statistics page.

You can also get a report about your own site's performance in the Site's statistics table. It shows, for each month:

  • What position that site occupied in that category and location.
  • How many clicks it received.
  • What was the bid amount, if any.
  • What was the Cost Per Click.

How up to date is the information for the current month?

The information is updated in real time. You may try it yourself by opening two windows, and performing a search in a category containing one of your sites in one window, while the other shows the statistics of the chosen category and location. As soon as the search is done in the first, click on the refresh button of the second, and you will note that the numbers have been updated to reflect.

If I win first place in an auction, is my site guaranteed to be seen by all searches in that category?

There is no guarantee - but it is likely to be seen by all relevant searches. For example, suppose you have a video player program for Windows, and you have bid and won first place in the category 'Download > multimedia > video player'. Obviously, Linux users are of no interest to you. If a searcher uses the search facility 'Limit by' to only get sites that have Linux video player programs - your site will not be among them.

This feature actually helps Site Owners as much as it helps users. Giving a user the ability to find precisely what he is after increases the likelihood of such a user becoming your customer.

Is there a way to ensure that I will win a particular place in the auction?

Sorry - Gimpsy has no such mechanism. We realize that this may be a source of uncertainty as to how much one should bid and we may well provide such a feature in the future. Consider though, that a top place won in a Gimpsy auction is guaranteed for a full month. This is in contrast with most other directories and search engines, in which a site may find its position changed anytime as a result of bids submitted in real time by other sites.

Can I get a prominent position in my categories without bidding?

Indeed you can - by placing a link to Gimpsy on the Home Page of your site. We will give your site a 'golden star' and it will get a top place in its category. Please see the Help Page Link to Gimpsy from your site for examples and information. At the moment, this process is manual. Tell us (via the internal Customer Relations link) that you are interested in being promoted in that manner and where you implemented the link. We will get back to you with a decision as soon as possible.

Please note: This is a non-binding offer. Placing a link on your Home Page does not put Gimpsy under obligation to promote your site. Gimpsy reserves the right to refuse reciprocal promotion entirely, or to promote the site in some categories only.

Help - registered Site Owner v1.2.doc




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